Last week I talked a lot about the organization I work for
and how important internal communications can and should be. This week I want
to keep that topic going and add a bit more to it. As you’ll recall, I work in
higher education, specifically in enrollment management and admissions. I deal with an external audience daily
(students, their family members, their employers, etc.) and recently have been
getting adjusted to a new type of internal audience within my organization. If
you want to know more about that experience, click here
for last week’s post. Within this
internal audience I have noticed that there are some people who work in my
organization who are clearly leaders in their departments. They are respected,
their opinions are valued. These are the people who you go to when you need
advice or help on an issue. They are invaluable members of the team and I, personally,
am very grateful to them. Without them, I would not feel as confident with this
new internal audience as I have been. But
what makes a good leader? Who are these people and what makes them tick? And
most importantly, how can we become a good leader ourselves?
According to some folks, a good leader is all about “being
forward looking…[this] is the attribute that most distinguishes leaders from
non-leaders” (To
Lead, Create a Shared Vision.) I
would tend to agree. Leaders are those people who are able to see the “big
picture.” These are the visionaries, the ones who can see the finish line before
we even know we’re in the race. A quick Google
search of “best leaders in America” shows some interesting results. You have some obvious contenders like Oprah
and Bill Gates, but then there are some you might not have ever heard of, like Jeff
Bezos and Mohamed
Nasheed. What makes a good leader is ultimately this: do they have the
ability to not only envision the future but get other people to envision with
them? A leader is by definition
“the person who leads or commands a group, organization, or country.” And you
can’t lead without followers. You have to have people buy in with you in order
to lead effectively and to achieve that “big picture.” Yet this is also what
leaders struggle with the most. “The data tell us that what leaders struggle with
most is communicating an image of the future that draws others in - that speaks
to what others see and feel” (To Lead, Create a
Shared Vision.) The best way to
connect with people and to get people to buy in with you is to connect with
them in the here and now – and you go about doing that through communication.
It all comes full circle.
Communication is vital to all aspects of organizational life.
Literally everything hinges on it. Without good communication outside or inside
your organization, your organization will not thrive as well as it could or
should. This concept is vital. “Arguably
more so than resources, policies, or organizational structure, our success or
failure boils down to the individuals who lead us and their ability to communicate”
(Strategic Leader
as Strategic Communicator.) Good
leaders are expert communicators. They are able to tell stories, to relay their
passion for whatever dream or goal they have in mind and relay it so well that
others want to help them achieve that dream. An example that comes to mind for
this is Former President Obama. He was able to articulate his passion and belief
in his hope for the future of America. He was able to turn that unified dream
of his into a rallying cry of “Yes we can” that lasted for two terms. Even if
you don’t agree with him on policy, party, etc. you can’t deny that the man is
an expert communicator. Being able to communicate is so crucial for any leader’s
success. You have to be able to “educate, inspire, and build advocacy” (Strategic Leader as
Strategic Communicator) for your “big picture” within your organization.
We all deal with leaders on a daily basis. Be they our
co-workers, bosses, president of your Home Owners Association, or that one mom
at PTA, leaders are everywhere. They must be because they are vital to
furthering our world into the future. Without leaders where would this world
be? Would we have put a man on the moon? Would Martin Luther King, Jr.’s dream
be a reality? In my organization, the biggest leader in my department is a
co-worker. She has been with the company for decades, loves what she does, and
does it well. When any of us are feeling down or having a bad day, she is right
there to remind us what we are doing this all for – the students. She is a constant
pillar of strength for all of us, and we could not look up to her more. Yet she
is an admissions counselor by trade, just like me. She doesn’t have a fancy
title, a corner office, or a higher salary. She is not a manager, nor is she
over anybody. She is the same level hierarchally as the rest of us in the
department and yet she is a leader. Too often leadership is confused for
management. Management is not leadership, though the two must happen together
to truly make any organization great. Management tends to focus on the more
day-to-day aspects, the nitty gritty of running an organization – these aren’t
the “big picture” people. Too often I think we see organizations who are “over-managed
and under-led” (Management
is [still] not leadership.) By
focusing on communication, and really harnessing it, we all have the potential
in us to be great leaders. We may not all have the charisma of Oprah or the
brains of Bill Gates but we all do have the capacity for becoming great communicators
– communicators who can tell stories, educate our peers, inspire passion in
others to help us achieve whatever “big picture” result we want. What a world
we live in, knowing that that’s a possibility for all of us.
Thanks so much for sticking this one out with me! See you all
next week!
Paige, you presented some very interesting points in your blog. We learned last week in "To Lead, Create a Shared Vision," that a leader is forward looking, envisions the possibilities and enlists others to help. I believe it takes a substantial shift in your mindset to go from being a worker doing their individual part to transform the vision into a reality - a follower - to being the person that sets the vision, a leader.
ReplyDeleteA focus on effective communication and really leveraging it for the company's benefit makes all the difference in realizing the vision. The question is how does a leader avoid the communication awkwardness and create a vision that their employees will connect with? Listening. Leaders should listen to their employees, ask questions and gather information to understand where the opportunities lie for company growth. Then, leaders can compile the information they learned and harmonize it in a way that makes the most sense for the company's future. Next, leaders should think about stories or examples that help paint a vivid picture of their vision so employees clearly understand the new direction. I believe this is the point where leaders should engage their strategic communicators, if they have not already done so. Communicators can help with developing stories and examples in a way that connects with employees, and they can also help with writing down the vision, and developing a strategy to share the vision with the company. Collaboration between leaders and strategic communicators is critical to get employees on board with the vision, and excited to do their part.